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استراتيجية ضخمة من أمازون Amazon لتحسين خدماتها عبر الذكاء الإصطناعي

مجلة التقنية

06 أبريل 2025

الرئيسية الذكاء الإصطناعي

+حجم الخط-

تسعى أمازون لتحسين خدماتها عبر نشر مساعدين يعملون بالذكاء الاصطناعي ضمن استراتيجية ضخمة، حيث تعمل على تطوير نحو 1000 تطبيق يعتمد على الذكاء الاصطناعي التوليدي، كما أعلن الرئيس التنفيذي آندي جاسي.

من بين الأدوات المعروفة "روفوس" لمساعدة المتسوقين و"أليكسا+" المعزز بالذكاء الاصطناعي، بالإضافة إلى "Interests AI" الذي يسهل اكتشاف المنتجات المتعلقة باهتمامات المستخدمين باستخدام لغة محادثة، ويوصي بعناصر ذات صلة بناءً على المخزون الجديد.

النظام متاح حاليًا لمجموعة صغيرة من العملاء الأمريكيين، مع خطط لتوسيعه لاحقًا في الولايات المتحدة وربما أوروبا. الهدف هو تعزيز تجربة التسوق ومنع المستهلكين من اللجوء إلى منصات أخرى مثل ChatGPT.

إقرأ أيضا: أمازون تعلق التوصيل عبر طائرات الدرون في أمريكا

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مجلة التقنية

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